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Radiators Direct is a digital brand selling a range of the most popular radiator and towel rail products in a variety of colours and finishes.

About Radiators Direct

Launched in April 2020 as a response to the impact of the Covid -19 pandemic, Radiators Direct is a fully transactional digital brand. The website was built and launched in April 2020 as a result of the impact on normal trading channels of the Covid-19 Pandemic. Offering affordable designs to suit all interior styles Radiators Direct has seen rising sales throughout 2020.

  • Fully transactional website

  • Majority of products held in stock in our UK warehouse

  • Delivery from stock within 48 – 72 hours

  • Free Delivery on all radiators and towel rails to UK mainland

  • All white radiator & towel rail ranges are available in a choice of 25 RAL colours & 8 special finishes

  • Quality guaranteed and manufactured to EN442 with a minimum 5 year warranty.


Value & Service Direct to Your Door


Radiators Direct offers a core range of the most popular radiator and towel rail products in standard colours at the most competitive prices.

This is matched by an extremely efficient service, and a dedicated Customer Service Team is ready to make your purchase as smooth as possible.


Radiators are presented via the website and a programme of constant new product development and sales initiatives is in place to drive continued growth.


Buy Online

Radiators Direct website was designed in April 2020 offering our first fully functioning transactional online portal with a simple and clear user journey.

Special Finish Chips

Radiators Direct offers 24 RAL colours and 6 special finishes; the range is under constant development to reflect current interior trends. Special finish sample chips can be supplied to you for reference,


Social Media

Radiators Direct is active on Instagram and Facebook, keeping our customers regularly updated and engaged with our products and services. 

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